Heinz made a new pink ‘Barbiecue’ sauce, but getting it will be tricky

Greta Gerwig’s “Barbie” film may perhaps have been launched final July, but we’re nonetheless, most undoubtedly, dwelling in a Barbie earth. Proof: Even now riding on the (high) heels of the significant success of the “Barbie” movie, Heinz and Mattel just launched a new, confined-version pink-hued “Barbieque” sauce match for any Barbieland cookout.

Regretably, the condiment, which is a vegan mayo with barbecue sauce, is only out there in the United Kingdom and Spain at the instant, but we’ll preserve our eyes peeled for any pink sauces popping up in stateside grocery stores. To get its lively pink coloration, Heinz utilised a beetroot extract.

They even manufactured a Barbie-sized bottle so your own Strange Barbie and other preferred dolls can get in on the pleasurable!


The new sauce actually has absolutely nothing to do with the 2023 hit movie, nevertheless. Mattel and Heinz teamed up and introduced it  to coincide with the 65th anniversary of the Barbie brand name. Which is proper: Barbie, whose dolls have experienced much more than 250 careers in excess of the a long time, is now old enough to file for Medicare.

Ruth Handler developed Barbie for Mattel, naming the doll immediately after her have daughter, Barbara. The 1st Barbie doll debuted at the American Toy Reasonable on March 9, 1959. She wore a black-and-white strapless swimsuit, which you possibly try to remember in greater-than-life element from the opening scenes of “Barbie” if you saw the film on the big monitor very last summer time.

pink barbecue sauce bottle and pizza on a wood tray. Mattel

“Barbie” was the optimum-grossing film globally in 2023, raking in $1.36 billion in box offices throughout the world and drumming up excess interest in all things Barbie-relevant. Mattel is scheduling an journey park for 2026 in Bonner Springs, Kansas, that will have a everyday living-dimensions Barbie Dream Household and large-tech holograms to deliver the likeness of Barbie into the park.

The smoky new Heinz “Barbieque” sauce is the most recent in a line of Barbie merch that spans decades. Heinz suggests placing some of the sauce on a burger or above a salad.

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