Coronavirus pandemic has affected virtually every aspect of our life. People are working from home, and students are attending classes online. Everybody is having plenty of free time to spend on Social Media Platforms like Facebook, Twitter, and so on. Apart from mainstream media, people know the changed way of life on Social media. Small businesses are worst affected, with many losing their jobs. This is undoubtedly a difficult time for businesses in every industry. But if you are a smart businessman, you can take advantage of social media marketing for your business. To start with, you can use these real estate agent marketing materials to effectively market your offerings.
Here are some trends in real estate social media marketing during this coronavirus pandemic:
Trends in Real Estate Social Media Marketing During COVID 19
Social Awareness On Social Media
If your real estate the business already has plenty of fans and followers on social media; you can post about the importance of social distancing, staying home and washing hands often to stay safe from the deadly invisible enemy. Create infographics referring geat tips and share on social media to let people know how they can stay safe. Share any kind of information that is helpful for your audience in this challenging time. This will bring your brand in front of more people, and you will slowly have better coverage.
People are bored staying home for months. Maybe you can share some creative ideas about how they can spend their time effectively and in less annoying ways. Perhaps you can share links to stories about how people are coping with their changed life during this pandemic, how one can stay fit and healthy, how to stay entertained, and so on are useful creative ideas to share. You may not share about your properties each time, but ultimately, social media users will notice your brand more, and you will get a wider reach.
Time To Make Affricative Offers
Maybe the lands, homes, apartments you sell can be advertised at a discounted price for a limited time. If you can afford to do so, promote those attractive offers on your social media. The payment and installment options can be easier than usual for the average real estate buyers. Allow customers to have a detailed view of your properties online and make online reservation paying small initial payment via online payment getaways like Paypal. Here are some professional social media templates for realtors to use you might like handy for your business.
Virtual Tour Of Real Estate Properties
A virtual tour of your properties will enable you to overcome the challenge of not being about to offer physical tours to your customers as they need to stay home to be safe from Coronavirus. Have videos for all your properties so that your customers can know and understand the value of the properties. Realtors are sharing these videos of their properties on their social media platform to reach to prospective buyers of their properties.
Use of Hashtags
To reach more and more people, the use of hashtags is a popular option for social media marketers. So, realtors are looking for relevant yet hot hashtags to use in their posts to improve their reach.